Mathrubhumi News TV Live is a renowned Indian Malayalam language news channel that has successfully embraced technological advancements while preserving its rich tradition. Owned by Mathrubhumi, the news channel was officially launched on 23rd January 2013, marking a significant milestone in the world of Indian media. This article delves into the history, achievements, and impact of Mathrubhumi News, exploring its journey from its inception to its present-day prominence.
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1. The Founding Legacy
Mathrubhumi News has a profound legacy that dates back to 1923. In its remarkable journey from the age of letterpress to the digital era, Mathrubhumi has successfully blended tradition and technology. Founded by visionaries like K P Kesava Menon, K Madhavan Nair, and K Kelappan, who actively participated in India's freedom struggle, the newspaper has been at the forefront of shaping modern Malayalee society. It has received recognition and admiration from various socio-political leaders, and its contribution to society was commemorated during the yearlong activity "Mahatmaji and Mathrubhumi 75 years" in 2010.
2. Diverse Offerings
Mathrubhumi News is not limited to just its news channel; it offers a wide array of publications catering to different segments of the audience. With 10 local editions and additional editions from major cities like Mumbai, Chennai, Bengaluru, New Delhi, and Dubai, it boasts being a part of the exclusive "1 Million Club" of newspapers in terms of circulation. Mathrubhumi Weekly has been nurturing generations of writers, while Mathrubhumi Onam Special and Annual features showcase the best in Malayalam literature. The publication lineup also includes Grihalakshmi, Star & Style, Mathrubhumi NewsThozhilvartha, Mathrubhumi Sportsmasika, Balabhumi, Mathrubhumi Arogyamasika, Mathrubhumi Year Book, Mathrubhumi Yathra, and Minnaminni, each addressing specific market segments. Additionally, Mathrubhumi publishes calendars, almanacs, and supplements on Sabarimala, Ramzan, and Christmas.
3. A Multifaceted Entertainment Platform
Apart from being a news channel, Mathrubhumi News extends its reach to various entertainment platforms. The annual Mathrubhumi Film Award function is a grand spectacle, celebrated with enthusiasm both on the ground and through telecasts, reaching Malayalees worldwide. Club FM 94.3, Mathrubhumi's radio brand, has captured the hearts of Keralites, especially the young generation. The channel Kappa caters to the needs of the Malayalee diaspora, offering a mix of music, humor, film reviews, and interviews that resonate strongly with the youth. Recognizing the need to provide relevant and relatable content, Mathrubhumi Newsventured into the world of television and telecasting through MBTV (Mathrubhumi Television), producing high-quality serials and telefilms.
4. Diversifying with FM Stations and YUVOG
With a vision to expand its horizons, Mathrubhumi News ventured into broadcasting by launching FM stations in major districts of Kerala—Thiruvananthapuram, Ernakulam, Thrissur, and Kannur. These FM stations have further strengthened the group's presence in the media landscape. Additionally, Mathrubhumi introduced YUVOG (Your Video Blog), a unique video blog platform that allows users to upload their videos, thereby promoting user-generated content and fostering a sense of community engagement.
5. The Technological Advancements
Mathrubhumi News took a major step towards revolutionizing visual news packaging in Kerala by becoming the first fully HD 24X7 news channel in the region. The channel aspires to achieve a paradigm shift in presenting news and views professionally. Embracing the digital age, Mathrubhumi has successfully merged tradition with modernity, adapting to the ever-evolving media landscape. world channel live
6. The Youth Channel
Recognizing the diverse preferences of its audience, Mathrubhumi identified the need for a dedicated youth channel, thereby creating a new category in Kerala's TV market. This initiative further solidified Mathrubhumi's position as a dynamic and progressive media house, connecting with the younger generation on a more personal level.
Conclusion
Mathrubhumi News TV Live stands as a testament to the indomitable spirit of the Indian media industry. From its humble origins to its current position of prominence, the news channel has continually evolved to cater to the changing needs of its audience. With a diverse portfolio of publications, FM stations, and digital platforms, Mathrubhumi continues to leave an indelible mark on the Indian media landscape.