TV Ratings Roundup: The Voice Slips While American Country Awards Hold Steady
Tuesday night’s broadcast ratings showed a modest dip for NBC’s The Voice compared with last week, while Fox’s American Country Awards matched its previous year’s performance. NBC’s The Biggest Loser also lost ground versus the prior week. The night’s top overall audience belonged to CBS’s NCIS, and the Victoria’s Secret Fashion Show drew strong numbers in the late hour.
Key takeaways
- The Voice (NBC) declined to a 3.1 rating among adults 18-49, down roughly 9 percent from last week’s 3.4.
- The Biggest Loser (NBC) fell to a 1.9 rating in adults 18-49, about a 10 percent decrease from the prior week’s 2.1.
- The American Country Awards (Fox) held steady at a 1.4 rating among adults 18-49, consistent with last year’s telecast.
- CBS continued to dominate total viewers in prime time with NCIS and NCIS: Los Angeles leading the night in audience size.
- The Victoria’s Secret Fashion Show earned one of the night’s highest adults 18-49 ratings in the late hour.
Overnight ratings snapshot (by hour)
The following reflects overnight 18-49 ratings and total viewers for the main broadcast hours on Tuesday:
8:00 p.m. hour
- CBS — NCIS: 2.8/8, 18.84 million viewers
- ABC — Marvel’s Agents of S.H.I.E.L.D.: 2.0/6, 5.92 million viewers
- NBC — The Biggest Loser: 1.9/6, 6.22 million viewers
- FOX — American Country Awards (8–10 PM): 1.4/4, 5.09 million viewers
- CW — iHeartRadio Album Release Party with Katy Perry (repeat): 0.3/1, 0.75 million viewers
9:00 p.m. hour
- NBC — The Voice: 3.1/8, 11.21 million viewers
- CBS — NCIS: Los Angeles: 2.4/6, 14.71 million viewers
- ABC — The Goldbergs: 1.7/5, 4.85 million viewers
- CW — iHeartRadio Album Release Party with Lady Gaga (repeat): 0.2/0, 0.44 million viewers
9:30 p.m. hour
- ABC — Trophy Wife: 1.2/3, 3.49 million viewers
10:00 p.m. hour
- CBS — The Victoria’s Secret Fashion Show: 3.4/10, 9.71 million viewers
- NBC — Chicago Fire: 2.2/6, 9.27 million viewers
- ABC — What Would You Do?: 0.9/3, 3.11 million viewers
Half-hour breakdown and audience context
A more granular half-hour look, compiled from Nielsen overnight data, helps explain how viewership shifted across the evening’s blocks. CBS maintained very strong total audiences in both the 8:00–8:30 and 8:30–9:00 half-hours with NCIS drawing roughly 18–19 million viewers. NCIS continued to lead in the 9:00–10:00 window with NCIS: Los Angeles posting around 14–15 million viewers.
NBC’s performers fared differently across the night: The Biggest Loser averaged roughly 6.1–6.3 million viewers through the 8:00 hour, while The Voice delivered a larger audience in the 9:00–9:30 and 9:30–10:00 half-hours, with viewer totals near 10.8–11.6 million depending on the half-hour. That said, The Voice’s 18–49 rating declined from the prior week.
Fox’s American Country Awards ran in the 8–10 PM block and accumulated about 4.6–5.5 million viewers across its half-hours, holding a consistent 1.4 adults 18–49 rating for the broadcast — a steadiness that matches the program’s previous year performance.
ABC’s Marvel’s Agents of S.H.I.E.L.D. performed competitively in the 8:00 hour among adults 18–49 with a roughly 2.0/1.9 rating across its half-hours, drawing slightly under six million viewers. The network’s sitcoms The Goldbergs and Trophy Wife reached mid-single-digit millions in total viewers but logged lower 18–49 ratings than the night’s top competition.
In the late hour, CBS’s Victoria’s Secret Fashion Show produced one of the highest 18–49 ratings of the night (around 3.3–3.4) while retaining about nine to ten million viewers during the 10:00–10:30 and 10:30–11:00 half-hours. NBC’s Chicago Fire followed closely in total viewers with roughly nine million viewers across its late half-hours and an adults 18–49 rating in the low-to-mid 2.0s.
What this means
The evening reinforced two typical patterns: procedural dramas on CBS continue to secure the largest total audiences, while big live or event-style programming (like The Voice, award shows, or fashion specials) drives competitive adults 18–49 ratings. Tuesday’s data show The Voice losing some momentum week-over-week in the advertiser-coveted 18–49 demo, while Fox’s awards special preserved its rating from the prior year — a notable achievement for a telecast that competes with established series across the dial.
Networks will likely watch tonight’s shifts in the 18–49 demo closely, since small percentage changes can influence advertising rates and scheduling decisions. The mixed results underline that total viewers and demo ratings can tell slightly different stories about a show’s performance and advertiser appeal.
Data source: Nielsen Media Research (overnight ratings).